ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.
It’s good to be home, but unpacking everything is definitely not one of the first things on my to-do list.
- Ad Age explains how ABC is working to expand their ratings reports to mobile devices.
- Heineken teams up with Tremor to create original online video ads as well as television content since online ads have been proven to get more click through rates (via AdExchanger).
- Abercrombie and Fitch has come under a lot of scrutiny recently. Business Insider shared one man’s attempt to rebrand Abercrombie as “the world’s number one brand of homeless apparel.”