Larissa’s Picks to Click: ABC & Mobile, Heineken & Tremor Video, Abercrombie & the Homeless


ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

It’s good to be home, but unpacking everything is definitely not one of the first things on my to-do list.

  • Ad Age explains how ABC is working to expand their ratings reports to mobile devices.
  • Heineken teams up with Tremor to create original online video ads as well as television content since online ads have been proven to get more click through rates (via AdExchanger).
  • Abercrombie and Fitch has come under a lot of scrutiny recently. Business Insider shared one man’s attempt to rebrand Abercrombie as “the world’s number one brand of homeless apparel.”


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