Larissa’s Clicks to Pick: Engagement Defined, Online Trumps TV, Chevy’s Offensive Ad

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ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

Oh man, Cinco de Mayo celebrations will be kicking off this weekend.  Where’s your celebratory spot of choice this year?

  • “Please spell, ‘engagement.'” “Engagement… Can I have the definition, please?”  “Um…” Mashable describes engagement, what it means (or doesn’t mean), and how it’s one of the vaguest terms companies love.
  • Check out AdWeek’s colorful polls describing how online videos ads have higher impact rates than television ads.
  • First Mountain Dew, now GM?  Business Insider looks at the latest  Chevy ad (pictured) that was pulled due to its questionable content.

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