Infographic: What’s Really Viral? Psy vs. The Harlem Shake

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ADOTAS — UK-based Face just launched a social media intelligence tool called Pulsar TRAC, and along with it a new series of data studies called “How Stuff Spreads.”

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To kick off this series, Face recently put together a report using Pulsar TRAC’s Content Tracking technology to understand how “Gangnam Style” and “Harlem Shake” became global memes. In addition, Face is developing an infographic comparing these two memes and how the videos spread over social media. While it’s essentially impossible to know what will go viral, gaining insights as to how these memes spread get us closer to knowing why they spread.

Click repeatedly on the infographic to enlarge it.

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