AFAIK: Wollf Olins, InMobi, Synthesio, Integral Ad Science

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ADOTAS — Here are some midweek news items of note:

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Angela Kyle (pictured) joins Wolff Olins this month as head of new business development for the US. In this role, she will help the firm uncover opportunities to partner with ambitious organizations that want to do big things and make a positive impact on the business and in the world. Angela brings nearly 20 years experience in new brand, venture and business development, digital strategy and strategic marketing and most recently served as a senior strategist at Story Worldwide.

InMobi today announced that the mobile ad network continues its rapid growth; reaching 691 million unique users on mobile devices in 165 countries — covering more than 40% of smartphone users globally. While the network reaches over a billion users through billions of daily ad impressions across both mobile devices and mobile web, the 691 million unique user figure reflects the sample size of InMobi’s anonymously compiled user data, which is constantly enriched over time.

Top social media monitoring service Synthesio is adding Report Builder to their offerings. Report Builder offers companies an intuitive interface to automatically build ad-hoc daily, weekly and quarterly reports on the location, sentiment and reach of conversations taking place about their business or products online. By monitoring online conversations, businesses are given invaluable information into how their products and brand are perceived by consumers in markets across the world. Report Builder is seamlessly built-into the Synthesio Global Listening Platform, letting clients collect data and automatically build PowerPoint analysis reports directly within the platform.

Integral Ad Science announced that its programmatic pre-bid fraud detection solution, which enables brands to avoid fraudulent inventory in exchanges, is now fully integrated with Turn and AppNexus.  Several other Integral partners are leveraging the company’s Suspicious Activity Detection solution, which is the only offering that provides both pre and post bid protection (i.e. proactively blocks ads from appearing on suspicious sites in real time and provides predictive pre-bid insights into fraudulent activity for buying decisions). Along with AppNexus and Turn, partners included in this announcement are all taking a proactive approach to combatting the industry’s fraud issue: Chango, Federated Media, Magnetic, Media6Degrees, Media IQ, Netmining, PulsePoint, SHEKNOWS, ValueClick, BrandScreen, Digilant, MediaMath, QUISMA, and The Trade Desk.

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