ADOTAS — Here are the highlights from our Monday Morning Mail Call:
ChoiceStream has appointed of Eric Bosco (pictured) as CEO. The appointment of Bosco, a seasoned Internet engineer and executive, signals a renewed company focus on advertising innovation to drive better user experience, targeting optimization and revenue. Bosco was previously the Chief Operating Officer at ChoiceStream, and will be replacing former CEO Steve Johnson, who will remain at the company as Founder and Chairman of the Board. He brings nearly 20 years of experience to the role. Prior to ChoiceStream, he served as the Chief Product Officer at comScore. Before that, he enjoyed a long and successful career at AOL, where he held senior roles as SVP of Global Products and US Operations for AOL’s Platform-A, Advertising.com as well as multiple roles at the parent company, including the VP of Community and Communications Products and Senior Technical Director of AOL Instant Messenger product.
ePrize, the largest provider of digital engagement solutions, has just acquired Promotions.com, a company that offers brands contests and other consumer-activation tactics. This is ePrize’s fifth acquisition in less than two years and its third in 2013 alone. ePrize is aggressively acquiring companies and developing its own technology to grow its services and offer the world’s largest brands a holistic digital engagement platform to guide consumers along the path to purchase.
PlusMedia, LLC, a full-service media agency specializing in multi-channel direct response marketing and list & media management, has joined forces with digital agency Winterbridge Media to create PlusMedia Digital, LLC, a joint venture offering a full suite of digital marketing services. PlusMedia will continue to provide media planning, buying and analysis in the offline channels. PlusMedia Digital is led by Sherry Scapperotti, CEO; Paul Thau, President; and George Mavros, Executive Vice President. Connie Butler serves as Media Director. According to a press release, PlusMedia was attracted to Winterbridge’s depth of experience from both the client and agency sides, as well as its like-minded approach of providing comprehensive media planning, execution and analysis services with the ultimate goal of maximizing return on investment for its clients.
TIMWE, a global provider of mobile monetization solutions, and Opera Commerce, a fully-owned subsidiary of Opera Software, have reached an agreement that enables easy and safe mobile payments for users of TIMWE services and the Opera Mini mobile browser in more than 75 countries worldwide. TIMWE will integrate M-coin, its mobile payment system, into the Opera Payment Exchange (OPX). OPX’s goal is to make mobile payments a secure and easy experience for the more than 230 million Opera Mini users globally. Thanks to TIMWE’s M-Coin, Opera Mini users will be able to buy digital goods and services easily and securely on their mobile devices through direct carrier billing in the more than 75 countries where TIMWE operates, ranging from Latin America to Asia, Africa and Europe. With M-Coin, when Opera Mini users buy digital goods and services, the transaction will be charged directly to users’ mobile phone bills by mobile operators, thereby eliminating the need to share any personal or credit card information with the seller.