Anametrix announced that 22squared, the fifth-largest, full-service, independent advertising agency in the U.S., will use the Anametrix real-time marketing analytics platform to optimize results reporting and increase return on marketing investment for its clients. The agency’s roster of iconic brands includes Baskin-Robbins, Buffalo Wild Wings, and Shoe Carnival. The agency will white-label the Anametrix solution as part of its patented 22view℠ product line. Southeast Toyota Distributors will be the first 22squared client to use the solution.
Anametrix also was recognized in the Apr. 30 Gartner report, “Cool Vendors in Data-Driven Marketing, 2013” by Andrew Frank, VP and distinguished analyst with Gartner for Marketing Leaders. Frank notes, “Anametrix represents a new wave of marketing analytics solutions that liberate marketers from dependencies on managed software and hardware installations and outsourcing for multichannel marketing intelligence on demand.”
Synthesio, a leading global social media monitoring software company, has been chosen to provide Bodog, one of the world’s most successful and well-established digital entertainment and online gaming giants, with social media listening and engagement technologies that will enable Bodog to better understand and interact with their customers on social networks in Asia. Synthesio will provide Bodog with their proprietary Global Listening Dashboards that monitor online comments in 50 languages and 190 countries to gather in-depth information about their brands, products and customers to best understand the marketplace, their position in it and what customers are looking for from it now and in the future, as well as well as their Unity Engagement Platform to ensure productive interactions with their customers.
Creative technology company Spongecell has added IP geolocation technology from Digital Element to help brand advertisers and their creative and media agencies deliver more engaging and effective video and display campaigns. Spongecell is currently deploying Digital Element’s hyperlocal data solution, NetAcuity® Edge, within in its platform to supply geographic location features down to a ZIP or postcode level for ad functionality that includes video, interactive maps and carousels (where multiple products, offers or coupons are showcased).
YUDU, a digital publishing provider rooted in the UK, has recently expanded their office to the US and landed in the heart of New York. YUDU is contributing to the expected technology boom in NYC by hiring of young employees, expanding its office space and promoting Mayor Michael Bloomberg’s Made in NY initiative to create a digital hub for big thinkers and emerging entrepreneurs.
Chute, the platform for brands, publishers, and developers to leverage real-time visual content, has closed a $7 million Series A equity round led by Foundry Group, with existing investors Freestyle Capital and U.S.Venture Partners contributing to the round. In conjunction with its latest round of funding, Chute is announcing Chute Ads, a first of its kind product that allows brands to inject real-time visual content into digital advertising units. Chute is also announcing that Condé Nast Traveler is the first to use Chute Ads’ real-time and user generated photo capabilities on cntraveler.com.