ADOTAS — Adobe Systems Incorporated (ADBE) released a broad set of industry data and insights about online video and ad consumption yesterday. Key findings in the Digital Index report show that TV Everywhere adoption increased 12-fold; mobile video viewing grew by 300%; Facebook users are seeing twice the level of engagement with video over non-video content; and pre-roll ads now account for 82 percent of all video ad impressions in long-format content.
“We are at a watershed moment when it comes to engaging with video content and ads online,” said Jeremy Helfand, vice president, Video, Adobe. “Consumption of digital video, and especially broadcast content, is growing at a staggering rate and consumers expect to be able to view their favorite content on any connected screen.”
The analysis of video consumption behaviors was based on close to 20 billion video starts, 10 billion ads served by Adobe media customers and the analysis of more than 450 million Facebook posts in 2012.
The full report can be downloaded here.