ADOTAS – Today’s final keynote speech at ad:tech San Francisco will be delivered by Susan Wojcicki (pictured), Senior Vice President of Advertising for Google. The topic of the speech, which will run from 9-10 a.m. PDT, is “5 Ideas for the Future of Digital Advertising.”
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email...
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