Report: Top 500 Brands on YouTube


ADOTAS — Outrigger Media has just released a performance report on the Top 500 Brands on YouTube. Some report highlights include:

  • The Top 500 marketer brands on YouTube generate more than 400 million views against their content each month.
  • Technology (Google, HTC, Sony), Automotive (Audi, BMW, Chevrolet), and Apparel (Nike, DC Shoes, Victoria’s Secret) brands attract the largest audience and represent more than half of the Top 500’s monthly views.
  • Food & Beverage brands have the highest concentration of repurposed commercial spots on YouTube at 15% of videos posted.
  • The top marketers on YouTube average just 35,000 subscribers but have amassed more than 200,000 Twitter followers.


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