ADOTAS — Digitas and Curalate, the marketing and analytics suite for Pinterest and Instagram, have just released a study shedding light on Pinterest engagement specific to the Fashion/Retail, Automotive, and Electronics industries.
GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE!
The study reveals that unlike Twitter and Facebook, where brands drive their content through official accounts and pages, Pinterest is all about users telling the brand story. In fact, 70% of brand engagement on Pinterest is generated by users versus brands. The research also pinpoints the optimal pinning day and time for three industries: fashion/retail (3 p.m., Fridays), automotive (12 p.m., Fridays), and electronics (10 p.m., Mondays) industries.
Some additional findings:
In Fashion/Retail
- 18% of content engagement is driven by brands, 82% by community.
- Repins/Pins: Brand 46, Community 6.
In Automotive
- 25% of content engagement is driven by brands, 75% by community.
- Repins/Pins: Brand 3, Community 10.
In Electronics
- 47% of content engagement is driven by brands, 53% by community
- Repins/Pins: Brand 5, Community 14
You can find more details, along with an accompanying infographic, here.
GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE!
