ADOTAS — ad:tech San Francisco is now underway. See what’s got the Twitterverse buzzing at this year via the live feed below. And add your own up-to-the-minute commentary in the box at the bottom of the live Twitter feed.
spotlight
Brands that succeed fulfill a consumer’s search for meaning
Emmanuel Probst, VP of Media & Content at Kantar
This year again the advertising industry is expected to grow by almost 4% to $563 billion, according to GroupM’s forecast. Consumers are exposed to as many as 5,000 advertisements per day, yet can hardly remember one...