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Linqia, AppGlu and SpyderLynk Win ad:tech SF Startup Spotlight Competition

Written on
Apr 25, 2013 
Author
Adotas  |

ADOTAS – ad:tech San Francisco 2013 extended its commitment to highlighting pioneering technology and service with the return of Startup Spotlight, a competition to find the most innovative companies in the digital marketing field. General Mills and Wonderful Pistachios each chose a startup winner to bring their pitch in-house.

Linqia won in the social commerce category with General Mills, while Wonderful Pistachios selected two winners, AppGlu and SpyderLynk, for the mobile commerce category,

The General Mills Social Engagement Challenge was designed for platforms and services that help marketers fully leverage social channels to create, syndicate and promote their content across a variety of devices – including tablets, phones and connected TVs.

The Wonderful Pistachios Mobile Commerce Challenge was aimed at startups that can make mobile a real sales channel for brands. The product or service that wins will help marketers wade through the barcodes, coupons and check-ins to find the right tactics for driving mobile purchases

Linqia is a marketing platform that makes it easy for community leaders to earn money from trusted brands for sharing authentic stories.

AppGlu helps companies launch backend connected apps sooner and provides an innovative, web-based Control Center to better manage those apps after launch.

SpyderLynk’s mobile platform allows marketers to activate meaningful mobile marketing engagements.

ad:tech formally announced the winners in a press release today.





ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

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