News

Larissa’s Picks to Click: Facebook’s New Ad Bidding Model, Mobile Platforms, Kool-Aid Man Reboot

Written on
Apr 18, 2013 
Author
Larissa Lohman  |

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

Laryngitis was definitely not something I was prepared for.  Anyone else having a rough week?

  • According to AdExchanger, Facebook is now utilizing cost-per-action bidding for ads, instead of its CPM or CPC models.
  • Platforms seem to big winners in mobile advertising, so what does this say for publishers trying to compete?  Digiday provides some answers for creating strong mobile components.
  • “Oh, yeah!”  The Kool-Aid Man is back crashing through walls and better than ever in a new campaign.  The campaign currently features a YouTube channel and Facebook page (via ClickZ).

 





Larissa is a junior communication arts major at Ramapo College of New Jersey with a concentration in journalism and a minor is sociology. She has written for her college newspaper The Ramapo News, and an online source, The Ramapo Record. She loves writing, running and playing sports.

Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , , , , , , , , and
Article Sponsor

More News