Larissa’s Picks to Click: Facebook’s New Ad Bidding Model, Mobile Platforms, Kool-Aid Man Reboot


ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

Laryngitis was definitely not something I was prepared for.  Anyone else having a rough week?

  • According to AdExchanger, Facebook is now utilizing cost-per-action bidding for ads, instead of its CPM or CPC models.
  • Platforms seem to big winners in mobile advertising, so what does this say for publishers trying to compete?  Digiday provides some answers for creating strong mobile components.
  • “Oh, yeah!”  The Kool-Aid Man is back crashing through walls and better than ever in a new campaign.  The campaign currently features a YouTube channel and Facebook page (via ClickZ).



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