Larissa’s Picks to Click: Facebook Ad Targeting, Amazon’s Ad Business, Award-Winning Banner Ad


ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

Well, my crazy weekend starts tomorrow. Anyone else in favor of a 5-day weekend and 2-day work week?

  • According to Mashable, Facebook can now target more people in more ways thanks to Custom Audiences, a program from Partner Categories.
  • Amazon is selling ads to bigger companies, in hopes of expanding their ad business and generating more sales on and its affiliates (via Ad Age).
  • Finally, a banner ad that doesn’t suck.  Inoventiv Canada Corp’s latest banner won the Web Marketing Association IAC 2013 best Online Rich Media ad in the real estate category (via Pr-Inside).



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