Disrupt NY 2013: Introducing Enigma, the Google for Public Data

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ADOTAS — There’s a sea of vital public data out there just waiting to be accessed, but currently, most people have no idea how to tap into it. Today at TechCrunch Disrupt in New York, one company stood out from the pack during the 10-minute company pitch session in front of the panel of judges.

The information discovery company Enigma is aiming to do what Google has done for the Web, but for the mounds of public data that exist across government websites and databases.

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Started by Hicham Oudghiri and Marc Dacosta and led by CEO Jeremy Bronfmann, Enigma has access to over 100,000 public data sources from state and federal records to SEC filings to lists of frozen assets in the United Kingdom to labor filings here in the good old U.S. of A.

Currently, when you conduct a search on Yahoo!, Bing or Google, you are presented with search results that provide only a surface overview of that particular keyword. If you are doing a deeper analysis into publicly available data, you are limited by way information presented through PDF documents and must cull through the results to find a particular report, then compare them side-by-side through a tedious manual process.



Enigma presented a solution, as a specialized search and discovery platform to sort through public data like SEC filings, FCC filings, visa employment data and property records. According to Bronfman, “Public data is broken and simple search does not yield all the data. You can’t discover and connect data sources. Public data needs an infrastructure, for acquisition, indexing and searching.”

As an example, the team did a simple search for “Google” on the Enigma platform and instantly presented relevant property records, security filings, and visa applications through the Department of Labor. Navigating through this data, the presenter from Enigma uncovered that Google currently spends only $46K on employing offshore designers, then pulling up a similar search for Facebook, he revealed that the social network is spending $78K on their offshore design team.



Enigma has released an API that allows organizations like The New York Times, Harvard Business School and SAP Capital IQ the ability to not only tap into the mound of public information, but also supplement it with their own data for ongoing information analysis and discovery.

“The ability to use all different data sources in different ways, and the way illustrated by their model is a good one because you can use the API as a data source,” said a TechCrunch correspondent during the presentation wrap-up session.

Enigma recently raised just under $1.1 million in seed funding from TriplePoint Ventures, CrossLink Capital, and angels including former YouTube founding team member Brent Hurley.

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