Blogshare: Pandora Celebrates 200M Fan Milestone


ADOTAS — Pandora, the leading Internet radio service, announced today that it has reached a milestone of 200 million registered users in the U.S. The popular personalized radio service had its first user register in the summer of 2005 and announced 100 million registered users in July of 2011, six years after the launch of the service. Pandora reached the 200 million registered user mark less than 2 years later.


  1. Their session starts and registrants have gone up, the ratio of regular monthly users to the number of registrants has gone down–as has their new registrant growth rate. With a monthly user level in the mid-to-high 60% range, that 200 million means that less than a third of those signed up actually use the service. Perhaps iHeartRadio and Spotify are cutting in on P’s growth and sustainability.


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