Blogshare: Paid Search and Above The Line Integration

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ADOTAS (via COVARIO) — Paid search and Above the Line (ATL) advertising integration is a hot topic in the digital world. Discussions around marketing channel “integration,” such as search and social media, SEO and PPC, and search and ATL, are starting to make real sense for advertisers who now realize that everything should ultimately work holistically together and no longer in a silo for a maximum success.

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