ADOTAS – Here’s what’s moved across our newswire this morning:
SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems where he served as CMO for 3.5 years. Pegasystems is a $460 million market leader in Business Process Management (BPM) and a leading provider of customer service and marketing automation software. Grant is a hi-tech marketing executive with a proven track record building profitable businesses on a global basis, from early stage ventures to established billion dollar enterprises. Prior to Pegasystems, Grant was Vice President of Marketing and served as an officer for FileNet. Before that, he was Vice President of Marketing for FrontBridge, a SaaS-based email management vendor acquired by Microsoft. He also served as Director of Marketing for Symantec, with worldwide responsibility for the Norton brand.
EachScape, Inc., provider of a powerful drag & drop environment to create native iOS and Android apps, today announced the launch of a product specifically designed to suit the needs of SMBs or brands entering the mobile app arena. EachScape’s newest offering is a DIY environment that enables companies to quickly and easily build and manage applications and bring them to market. App builders can select from a variety of starter modules and use pre-configured components to build apps that will work seamlessly across the fragmented mobile environment. As a complement to its successful enterprise-grade app creation and management platform, this product is the latest addition to EachScape’s product portfolio and allows SMBs an unlimited number of apps, users and builds for less than $1,000 per month.
GinzaMetrics, a leading enterprise search engine optimization (SEO) and content marketing platform, has completed updates to its robust offering, extending support to Chinese search engines Baidu and Sogou. Baidu, Sogou and Google are now the default search engines for users selecting China as their website’s target country. GinzaMetrics users can track organic search, social, and content for their website(s) in any country, with the platform suggesting relevant search engines. By providing companies access to organic search, social, and content marketing information from Baidu and Sogou, GinzaMetrics users can report on and gather recommendations to enhance search strategies. They are also able to use monitoring features to observe the search and content performance of their competitors as well, giving insights into the types of keywords and content that are trending for others in their industry.
LSN Mobile recently announced the company has raised $5 million in growth capital from Atlanta-based Fulcrum Equity Partners. The new financing will be invested in enhancing its advertising and product capabilities and continuing to expand its local media and affiliate network. Founded in 2001, LSN has over 200 content providers in 48 states across the country. Through partnerships with leading broadcast affiliates with major networks including ABC, CBS, NBC, and Univision, the company empowers media companies and advertisers to deliver messaging to local audiences on their mobile phones and devices, through mobile websites, mobile display advertising, text alert sponsorship, mobile marketing campaigns and more.