ADOTAS — The email carrier has been working extra hard on this very busy Tuesday news day.
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Rubicon Project has been ranked #1 by comScore in terms of U.S. Internet reach for the past 10 months, and its reach continues to grow faster than its competitors’, according to a report issued today. More than 97 percent of U.S. Internet users, as well as 650 million global users, interact with Rubicon Project’s REVV Platform every month. In terms of metrics, athe REVV Platform is used by more than 500 of the world’s premium publishers, including 40 percent of comScore’s top 500, to transact with more than 140,000 advertisers across a massive, immensely scalable marketplace. Rubicon Project’s customers include eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and legions of other Fortune 500 companies. Processing more than 6X the volume of stock trades on NASDAQ (which translates into over 2,000,000 transactions per second), the REVV Platform powers 6 billion ad trades a day, nearly 180 billion ad trades per month, and three trillion bid requests per month.
Rakuten MediaForge, a leader in online display advertising and an innovator in post-engagement attribution technology, today announced double-digit growth for the second consecutive quarter since being acquired by Rakuten in September 2012. Rakuten MediaForge reported the following results since the acquisition: 79 percent growth in total impressions; 104 percent growth in total engagements; and 69 percent growth in total clicks.
Mixpo, the leading cloud-based video marketing platform, today announced that Salim Hemdani (pictured) has joined the company in a 
newly created position of Vice President of Software Development. Salim brings over 15 years of experience in software development, digital marketing, and platform strategy and will be focused on driving innovative and market-driven solutions for Mixpo’s core software development initiatives. Before joining Mixpo, Salim was CTO of Avalara and spent over eight years developing and deploying cutting edge digital experiences at Razorfish. At Razorfish he drove innovative tech-driven marketing solutions for Fortune 500 brands, working with clients including Microsoft, AT&T, Nike, DELL, Nintendo, Best Buy, MillerCoors, Costco and Levi. Salim managed the Creative, UX, Delivery and Technology disciplines for the Microsoft business and also acted as executive sponsor for all digital experiences executed by his team.
ClickTale, the innovator of In-Page Analytics, today announced that European technology investor Amadeus Capital Partners has led a $17m Series B growth stage investment in the company. Other investors include Goldrock Capital and Viola Credit, Israel’s leading venture lending fund. The investment proceeds will fund product development and accelerate global growth
Viralheat, the social media marketing suite provider, today launched two new features, Social Login and Explore, to its set of already popular technology tools that help users manage, monitor, analyze, publish, and engage across multiple social media platforms. account using their email address or Social Login, which connects via Facebook, LinkedIn, Twitter, or Google+ accounts. The feature helps to reduce the number of passwords users have to remember each time they access their accounts. For new Viralheat customers, users can choose to sign in with a social network or email address. Viralheat will then automatically connect the user’s preferred social network if they choose to sign in that way.
The Festival of Media Global has set a new Guinness World Records title – most business cards collected in 24 hours – at this year’s event, currently taking place in Montreux, Switzerland. The Festival was awarded the networking world record thanks to C Squared account director James Fleetham’s effort at collecting 414 business cards within 24 hours. The record attempt was officially verified on site by Guinness adjudicator Marco Frigatti, who is the organization’s head of records. Frigatti had to accompany Fleetham for the duration of the 24 hours, verifying that all cards were collected through genuine networking interactions and no duplicate cards were collected.
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