ADOTAS — The World Wide Postal Service has sent me these items of interest:
Outcast Media, the largest television network at the gas pump, is expanding its relationship with Nielsen by releasing an Outcast-specific Nielsen IMS model, which enables agencies and brands to quantify the increased reach and efficiency they can achieve by incorporating Outcast into their video investment strategy. The model allows agencies to build a custom Outcast media schedule and then incorporate the Outcast media plan into a client’s media mix, to show the effectiveness of the platform. Outcast recently ran a media reallocation that demonstrated by shifting 11% of GRPs to its network, an auto insurance advertiser saw a 5% increase in reach among A24-54 targets, while saving 5% on cost.
Medialets, the advertising platform for mobile and tablets, has appointed Lynn Bolger (pictured) as Senior Vice President of Agency Relations. Bolger is based out of the company’s global headquarters in New York. In her new role, Bolger will build the team responsible for working closely with the ad agencies and agency holding companies that leverage Medialets’ third-party ad serving and rich media platform, providing the strategic guidance, support and training agencies need to effectively scale their mobile capabilities. The position is new for Medialets, and was created to support the company’s growth as the leading third-party ad server for mobile and tablet campaigns. Most recently, she served as the Executive Vice President of Advertising Solutions at comScore, Prior to that, Bolger spent more than 20 years working on the agency side at Initiative Media and Ammirati Puris Lintas, both of which belonged to the Interpublic Group of Companies, Inc. Bolger began her career in research and planning positions at major agencies working on accounts like BMW, Compaq, Campbell’s Soup, Frito Lay, Avis and many others.
Vibrant Media has expanded its suite of high-impact, creative brand solutions cross-platform, enabling brands to reach consumers on any device at any time. Vibrant’s new suite of cross-platform solutions moves beyond the standard mobile banner ad by offering brands optimized creative units that incorporate native gestures and features that take advantage of the unique attributes of mobile and tablet devices. Among the new units offered as part of Vibrant’s suite of cross-platform brand discovery solutions is Dynamic Adhesion, a breakthrough creative experience built specifically for smartphones that connects brands with consumers at different points throughout a single article, and Brand Flex, a rich, full-screen ad experience for smartphones that offers a wide-range of brand content including videos, social media feeds and images. Over the last 18 months, the company has made significant additions to its product suite, introducing new brand solutions such as Image, Mosaic and Lightbox as well as redesigning the company’s signature In-text product.