ADWEEK: Suspicious Web Domains Cost the Online Ad Business $400M Per Year

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ADOTAS (via ADWEEK) — According to an analysis by RadiumOne, there are 1,724 Web domains that share at least 10 percent of their audience with a group of worst-offender sites uncovered by Adweek, and 254 domains have an overlap of greater than 50 percent. Among the companies showing up include Fox Networks, Glam Media, Burst Media, 2Blue Media, Gorilla Nation, AudienceTV and MyPod Studios. The botnet or nets would appear to run deep.

But while some see victims, others claim publishers must be aware of the kind of traffic they’re driving.

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  1. […] ADWEEK: Suspicious Web Domains Cost the Online Ad Business 0M Per Year ADOTAS (via ADWEEK) – According to an analysis by RadiumOne, there are 1,724 Web domains that share at least 10 percent of their audience with a group of worst-offender sites uncovered by Adweek, and 254 domains have an overlap of greater than 50 … Read more on ADOTAS […]

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