Report: Sale Price for Travora Media Was $4.4M

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Via Skift:

Was it a fire sale? You be the judge.

The details are in about JMG Exploration’s acquisition last month of Travora Media, formerly known as Travel Ad Network: The sale price in the asset purchase agreement was just under $4.4 million.

And the owners of 10-year-old Travora Media, which had raised some $33 million in funding from the likes of Rho Capital Partners and Village Ventures, could potentially receive an additional consideration of $3 million.

The additional consideration would entail $1 million for retention of publishers (supposedly 300 clients including Viator, Fodor’s and Vayama) and $2 million for hitting revenue targets.

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