LAS VEGAS and NEW YORK (March 18, 2013) — Performance marketing agency MediaWhiz kicked off LeadsCon Las Vegas today by announcing the launch of its mobile performance marketing practice. The service will provide clients and publishers with mobile performance marketing campaigns and offers across a wide range of online marketing channels, including affiliate marketing, email, social media, display, search, SEO and lead generation.
In announcing its new mobile performance marketing practice, MediaWhiz CEO Hakan Lindskog (pictured) noted the numerous customer-acquisition benefits available to clients.
“We absolutely believe that mobile lead generation is the future of online marketing,” said Lindskog. “We’re thrilled to offer our clients MediaWhiz’s capabilities in profitable customer acquisition in the fastest-growing customer acquisition channel — mobile. We welcome the opportunity to help clients more profitably acquire customers at the heart of where consumers increasingly find information about brands — their mobile and tablet devices.”
For publishers with access to mobile traffic, MediaWhiz can provide both domestic and international mobile offers across multiple verticals. Clients can receive mobile traffic and new customers from several sources, including display, mobile search, social and affiliate marketing.
MediaWhiz also gives advertisers the ability to create click-to-call campaigns through its partnership with RingRevenue, the industry-leading provider of call performance marketing solutions. This creates a new, high-quality channel of lead generation for mobile campaigns. Publishers can track their mobile affiliate marketing campaign metrics run through MonetizeIt, the MediaWhiz affiliate network, and optimize those campaigns in real time.
“Running mobile affiliate marketing campaigns enables us to offer clients and publishers a more diverse set of online marketing options,” said Peter Klein, MediaWhiz’s senior vice president of media services. “Having the click-to-call tracking capabilities of RingRevenue allows us to offer clients and publishers more robust and accountable metrics to demonstrate the performance of their mobile affiliate marketing campaigns.”
MediaWhiz is North America’s leading performance marketing agency. The agency helps clients engage, acquire and retain customers more profitably through the combination of performance marketing capabilities, proprietary technology and digital-media expertise. Practice areas include: affiliate marketing, mobile, search, social media, display advertising, email and data acquisition.
MediaWhiz is part of Matomy Media Group, a global performance marketing company.