Larissa’s Picks to Click: Zoom Fitness Ads, Best Mobile Ad Times, Mom and Pop Don’t Do Digital

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EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

Goodbye winter, it was nice knowing you! What are you looking forward to this spring?

  • MediaPost checks out Zoom Media’s partnership with Netpulse cardio fitness machine software.  Zoom will now be able to deliver ads and other content to Netpulse’s 4,000+ locations.
  • It’s the most wonderful time of the year … for mobile advertising. But don’t count out other holidays like Chinese New Year and Valentine’s Day, which also produce some of the best ad revenue (via Performance Marketing Insider).
  • Mom and Pop shops don’t do digital. Ad Week examines why many small and medium-sized businesses haven’t embraced online marketing.

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