Larissa’s Picks to Click: Starwood Adopts Sojern, Digital Marketing Budgets, Interactive Ads for Tablets


EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

I’m not a huge believe in the whole “Ides of March” nonsense, but after the bad week I’ve had, I’m starting to reconsider.

  • AdExchanger looks at Starwood Hotel’s attempts to make the most of their marketing by adopted Sojern, a company that targets ads to travelers.
  • A new survey from MediaPost examines how digital marketing is on the rise, on average, accounting for 25% of company’s marketing budgets.
  • Ad Age checks out the most interactive ads for tablet users from Fleet Feet to Lexus.



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