Larissa’s Picks to Click: Martini Media Goes Programmatic, Crowdsourcing, Tumblr Mobile Ads

Written on
Mar 7, 2013 
Larissa Lohman  |

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

I wish I could escape to Austin this weekend for South by Southwest! But with midterms right around the corner, that’s definitely not happening.

  • AdExchanger takes a look at Martini Media’s shift to programmatic, while still targeting its affluent market.
  • Crowdsourcing is not a new technique, but the way it’s being used has certainly yielded success for five brands in particular, according to Digiday.
  • Tumblr ads will now go mobile, allowing ads to be seen on the blogging site’s mobile app (via Performance Marketing Insider).

Larissa is a junior communication arts major at Ramapo College of New Jersey with a concentration in journalism and a minor is sociology. She has written for her college newspaper The Ramapo News, and an online source, The Ramapo Record. She loves writing, running and playing sports.

Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , , , , , , and
Article Sponsor

More News