Larissa’s Picks to Click: Martini Media Goes Programmatic, Crowdsourcing, Tumblr Mobile Ads


EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

I wish I could escape to Austin this weekend for South by Southwest! But with midterms right around the corner, that’s definitely not happening.

  • AdExchanger takes a look at Martini Media’s shift to programmatic, while still targeting its affluent market.
  • Crowdsourcing is not a new technique, but the way it’s being used has certainly yielded success for five brands in particular, according to Digiday.
  • Tumblr ads will now go mobile, allowing ads to be seen on the blogging site’s mobile app (via Performance Marketing Insider).


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