EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.
I’m jealous of all those who are hung over from this weekend’s festivities. I’ve still got a few months left…
- Survival of the fittest now applies to brands. Clickz examines how brands must evolve to meet consumers through the omni-channel approach.
- Ad Age takes a look at Chartbeat, a web analytics software that enables brands to see how successful their ads are.
- Apple’s new campaign focuses on people, rather than products. Apple launched this campaign as a way to compete with Samsung’s latest advertising (via Business Insider).