Larissa’s Picks to Click: Digital Darwinism, Chartbeat and New Apple Ads

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EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

I’m jealous of all those who are hung over from this weekend’s festivities.  I’ve still got a few months left…

  • Survival of the fittest now applies to brands.  Clickz examines how brands must evolve to meet consumers through the omni-channel approach.
  • Ad Age takes a look at Chartbeat, a web analytics software that enables brands to see how successful their ads are.
  • Apple’s new campaign focuses on people, rather than products.  Apple launched this campaign as a way to compete with Samsung’s latest advertising (via Business Insider).

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