Larissa’s Picks to Click: Advertisers Don’t Know You, Bots Boost Impressions, Makeup Ads Pulled


ADOTAS EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

OMG, IT’S FREE RITA’S AND ICED COFFEE DAY! Happy spring everyone!

  • How well do online advertisers know you? According to a survey from Enliken, not very well (via Mashable.)
  • Ad impressions may not be what they seem. Ad Exchanger takes a look at the use of bots and how websites are using them to drive up impressions.
  • Makeup brands are coming under a lot of scrutiny for their use of Photoshop in recent ads. Business Insider details how L’Oreal’s ads for Maybelline mascara were pulled due to their excessive photo editing.


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