Google Shopping Goes Mobile

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Google has announced on its blog that its Product Listing Ads are now eligible to appear on smartphones worldwide. The announcement comes on the heels of Google’s recently launched enhanced campaigns, which were designed to help advertisers extend their reach across multiple screens.

Google has scheduled a webinar for Thursday, March 14 at 1 p.m. ET to explain “how Google Shopping and Product Listing Ads work in concert with features that are part of enhanced campaigns.”

“We estimate that in 2012, shopping was Google’s #3 largest search vertical, behind just finance (#1) and travel (#2),” said WordStream CTO & Founder Larry Kim. “While mobile CPC’s have historically lagged desktop CPC’s, we believe mobile clicks are worth more than desktop clicks because the intent on mobile search is stronger – the time between searching and taking action is much shorter. Furthermore mobile device users are aligned with higher net worth individuals. So, we expect the average cost of mobile clicks to pull even or ahead of desktop CPC’s by the end of the year. The new mobile shopping ad format provides a fantastic user experience for mobile users and is much more prominent, engaging and compelling than regular organic search results or ads.”

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