Blogshare: ‘Learning From Pinterest: How the Ad Tech Industry Can Help Fight Fraud’
The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled “Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud.” The crux of the article is about using the domain name registration date to verify whether a site is suspicious or not,. This will let advertisers know whether or not their ad spend is being wasted on fraudulent sites that are stealing money from reputable publishers.
No comments yet
Leave a Comment
- Altimeter Releases Study–From Web Traffic to Foot Traffic: How Brands and Retailers Can Leverage Digital Content to Power In-Store Sales
- The Second Wave of Automation: What’s Up With Programmatic Ad Buys Now?
- How Artificial Intelligence Changed Digital Marketing Forever
- Targeted TV in a Digital World
- Blocker’s Remorse