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Blogshare: ‘Learning From Pinterest: How the Ad Tech Industry Can Help Fight Fraud’

Written on
Mar 7, 2013 
Author
Adotas  |

The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled “Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud.” The crux of the article is about using the domain name registration date to verify whether a site is suspicious or not,. This will let advertisers know whether or not their ad spend is being wasted on fraudulent sites that are stealing money from reputable publishers.

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