AFAIK: TapSense, SponsorPay, PaeDae, Univision, Yieldex, BlueKai, blurbIQ


ADOTAS – Here’s what the Email Man left at my virtual doorstep this week:

TapSense has launched  M3 Cloud for Agencies, designed to provide an all-encompassing platform allowing advertising agencies the flexibility to execute multiple campaigns for numerous clients with ease and at scale. Features and benefits include: the ability to run app download campaigns, mobile web campaigns and performance video campaigns simultaneously; full compatibility with most third-party marketing measurement systems; complete mobile app conversion tracking across multiple publishers and channels; support for Android, iOS and mobile web with location-specific targeting, and multi-user access; and creative A/B testing, providing agencies with the power to measure and see the impact of campaigns.

SponsorPay has announced the launch of its new solution for the mediation of ad campaigns from networks, DSPs and agencies as well as direct-sold campaigns and house ads. Based on initial tests, the product is delivering a 30-40 percent increase in eCPMs for beta clients. As a single-point solution for publishers, the platform simplifies ad-based monetization by also providing flexible plug ‘n’ play integration options for various products (video, offer wall, interstitial etc.) and cross-platform technologies (JSON/XML/API, Unity, Marmalade, Adobe Air, Flash); heavily A/B tested front-end elements and easily customizable interface options; and dashboards featuring in-depth reporting of KPIs (eCPMs, CTR, CR, fill rates, etc.) and revenues split by demand partner, as well as extensive ad filtering controls.

PaeDae, a leader in marketing, monetization and engagement solutions for online and mobile applications, is taking things to another level in order to attract creative talent by offering a chance at to travel into space. Once hired, the selected applicant will receive an immediate $5,000 signing bonus. After a three-month probationary period, they will be eligible for the Space Flight Challenge, which will involve a hand of single-deck blackjack. The new employee will be dealt two random cards. If he or she hits blackjack, they will win a trip to space or $200,000, which is the current cost of the trip. If not, they still get to keep their job and the $5,000 signing bonus. In addition, a $1,000 donation will be made in their name to, a non-profit foundation dedicated to growing computer programming education, to create future programmers.

Univision has tapped into a new offering from Yieldex and Google’s DoubleClick for Publishers to allow them to better forecast, price and sell all ad impressions. “As our digital business expands, Univision has a wide range of video and textual content across multiple channels, including web sites, smartphones, tablets and connected TVs,” said Kevin Conroy, President, Univision Interactive Media and Enterprise Development, in a press release. “Being able to seamlessly work with both Yieldex and DoubleClick is essential for getting a complete view of our ad inventory so that we can fully manage and maximize our diverse revenue streams.”

BlueKai has pulled together a “cookbook” with special ingredients that can give marketers a better sense in what a successful data-driven marketing campaign might taste like. The company has taken a new twist in explaining the nuances of data-driven marketing as both areas – cooking and marketing – require the right combination of ingredients in turning out a successful dish or campaign

blurbIQ Inc., whose patent-pending technology allows advertisers and publishers to overlay rich interactive experiences on video, today launched a suite of new interactive overlay units supported by its advanced metrics, reporting and analytics system. Collectively called the blurbIQ iPaQ (Interactive Performance Advertising), a number of the units have already been certified, tested, or executed by leading networks, including adMarvel, Break Media, Grab Media Networks, iVillage, Mojiva, Specific Media, and the Wall Street Journal and are being made available to all brands, agencies and networks. blurbIQ iPaQ enables brands to engage users within the video frame using interactive messaging sequenced to their video assets in a variety of ways such as selecting the storyline of a video ad, selecting product features to view personalized built products, choosing how to watch a carousel of brand videos, skipping video ads by typing in brand messaging, and earning reward points by answering quizzes on brand highlights. blurbIQ has also integrated brand site search functionality into the video frame, a full range of social media features as well as interactive consumer experiences triggered by clicking on icons that appear only when viewers touch (or mouse over) the video frame.


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