AFAIK: OpenX, Neustar Localeze, Direct Agents, True Action, Crisp Media, Connelly Partners


ADOTAS – OpenX Technologies, Inc. has appointed senior industry marketer Matthew Reid (pictured) to the newly created role of vice president of marketing. Reid will oversee OpenX’s marketing initiatives worldwide including branding, customer acquisition and product marketing, and will continue to build the existing marketing team with specialists and regional operatives as the company continues to grow globally. Reid will report to chief revenue officer Jason Fairchild and will be part of the company’s senior management team. Prior to joining OpenX, Reid served as senior vice president, marketing, for Gehry Technologies; held vice president roles in sales and marketing for Eucalyptus Systems; led product marketing for Expertcity (acquired by Citrix); directed the market launch of GoToMeeting; and was responsible for the go-to-market strategies of GoToMyPC, GoToAssist, and GoToWebinar.

Neustar Localeze, along with 15miles and comScore, recently released the results of the Sixth Annual Local Search Survey. This year’s survey proves that the search industry is moving at a rapid pace and changing the way businesses drive customer traffic and find new revenue streams. People are no longer looking up a local pizzeria or boutique from one single platform. For example, data found that more than half of all mobile users stated search as the number one function on their mobile device. More specifically, application-based local search nearly doubled in just the past two years, significantly outpacing the SMS and browser markets. Consumers start searches on their desktop and continue searching on mobile devices applications while on-the-go. For businesses to be successful, they must ensure all of their listings are consistent across the board. The full press release with additional findings can be found here.

Direct Agents, an award-winning digital advertising agency, just marked its 10th anniversary on March 27. The company was established in 2003 in New York City by brothers Dinesh and Josh Boaz and since then has provided a full range of digital marketing services for leading brand advertisers looking to acquire new customers, generate sales and increase their online presence. Direct Agents currently services clients and has relationships with publishers across the world including North America, Europe and Latin America.

True Action, one of the fastest growing digital and commerce agencies, has announced that it is working with Pepperidge Farm’s Goldfish brand to launch the new Goldfish My Way e-commerce site, the company’s initial foray into direct-to-consumer. In conjunction with Goldfish’s 50th birthday, the new site allows customers to celebrate their own special occasions by personalizing and customizing Goldfish packages with their own photos and custom messages, and even their favorite Goldfish cracker color combinations. As part of GSI Commerce (a division of eBay, Inc.), True Action has been the strategic partner in the development of the Goldfish My Way e-commerce experience helping with the site’s design and user experience, as well as the consumer engagement and ecommerce transaction flow. In constructing and executing the solution, True Action collaborated with its eBay Inc. partners, Magento, GSI Commerce and PayPal, to deliver the end-to-end experience.

Crisp Media, the leading provider of premium mobile advertising technology, today announced the appointment of Matthew Sweeney as SVP and Managing Director. Sweeney joins Crisp Media after more than 20 years directing management, sales and operations within startup and established media organizations. Prior to Crisp Media, he was Chief Revenue Officer at Geeknet. Previously, Matt also served as President of Sales and Marketing at Ziff-Davis, and CEO/President of IDG’s Computerworld and InfoWorld. At Crisp Media, Sweeney will work directly with Crisp Media’s publishing partners, digital agencies, marketing clients, and internal teams to develop and execute sales strategies around the company’s innovative suite of mobile ad solutions.

Boston-based marketing and communications agency Connelly Partners has promoted Justin Vogt to the position of chief marketing officer. In this newly created role, Vogt will oversee all aspects of agency marketing and communications, partnering with the leadership team to drive profitable growth for the company. Vogt, an industry veteran with more than 14 years of agency experience, served for six years as Connelly Partners’ director of new business development. Vogt joined Connelly Partners from Philadelphia-based Domus, Inc.


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