Advances in 3D Television Displayed at CES 2013
2012 was the year of 3D. Every brand, every seller and all technology gurus called it the next big thing for home entertainment. But having to don a pair of goofy-looking goggles didn’t prove popular with the masses. Another major issue with 3D TVs is that these require some strict viewing angles to do their thing properly. So in a room full of people watching television, only a few would have the benefit of 3D effects as they would be in the direct line of TV.
For everyone else, it would remain an everyday, ordinary TV watching experience. Who would shell out the money for that kind of performance?
So all in all the revolutionary 3D TV remained a dud for the past year or so, until the Consumer Electronics Show of 2013. Although there wasn’t a 3D craze at the CES like last year, this year’s 3D offerings were well thought out and better poised to be successful at charming the consumers.
As mentioned earlier, if the viewer is sitting just a little bit off the axis, the television’s 3D effect goes right out the window. But the sound experts at Dolby are trying their hand at video and it is a successful effort so far. Their latest offering, featured at CES 2013, is a TV that doesn’t need 3D glasses to deliver good results. Their hand-built TV dramatically improves 3D viewing experience by offering HDTV with crisp, clear, three-dimensional images that don’t need 3D glasses to be seen.
The intensity of 3D images can be customized to your liking so if you don’t want to watch 3D all the time, nobody will be forcing you to. Dolby doesn’t intend to create a new line-up of TVs and will be working with existing TV manufacturers to utilize their technology. The glass-free technology was created with the help of Philips.
Coincidentally, Philips had its own 3D TV set at the 2013 CES that doesn’t need 3D glasses. Their TV uses the power of a ventricular display and is set up to produce a 1080p picture in spite of being a 4K panel. The Philips 2013 3D TV offering includes a couple of blue lines at the bottom of the screen. If you can see both of them, you will need to move a little bit to get into the 3D zone until one of the lines disappears from the view. Once the blue line turns into a blue spot, you are in the right spot to enjoy some 3D entertainment! The 60-inch behemoth has yet to be put on sale.
Then there is the TV that does not need 3D technology to create images that pop. Sharp showcased an 8K, 8- inch TV that offers more detail than a 33MP photograph. Compare this with 1080p picture with an offering of about 2MPs. That is detailed, indeed! This stellar picture quality can create a sense of serious depth without the need for additional 3D technology. The TV manufacturers are confident that their ultra high resolution offering will have good use in bars and other places with the need to display multiple games or programs all at the same time. Surgeons could also make good use of the detailed pictures created from these sets.
Chinese electronics producer HiSense displayed at the stalls normally reserved for Microsoft at CES 2013. And it didn’t disappoint. Their transparent 3D television made waves at CES this year. The skinny prototype LCD television lets audience see right through its 1080p display panel with sensible clarity. A major variation between this TV and a regular TV is that the backlight is detached from the LCD panel itself. Usually the backlight and LCD are set together, but in order to make this see-through set, HiSense mounted the backlight on a wall and then put the screen several inches away from it in front.
LG too wasn’t far behind. The TV manufacturer promises to brig OLED technology right into our living rooms. heir star product was a ridiculously thin curved screen that delivers amazing picture quality — and in 3D! At 4mm thick, the TV is a technological marvel as it almost runs edge to edge and despite its features, it weighs in at a little over 7 kg.
All in all, CES 2013 was an exciting event with the television technology dominating the interest of the attendees. Many experts proclaim that 3D technology will never make it to the average home. But if things continue to change and advance at the current pace, there is no reason why 3D won’t be adopted by consumers in the near future.
Glad to read this. Another 3D company that was at CES was Sensio. They are launching 3DGO! VOD this month with Disney, Starz and other studios on board. Hopefully getting 3D content directly to the consumer will help. You can read more about it at 3dgo.com or sensio.tv
Leave a Comment
- Is Data the Holy Grail for Mobile Advertising?
- Taking the Next Step: Launching your mobile advertising campaign
- Keeping it Relevant: Simplifying Your Mobile Marketing Initiative
- Inside Your Mobile Marketing Campaign: Are You Educated Enough?
- Consumers are Tapping into Smartphones, Why Aren’t Marketers?