Winners and Losers: The Grammys on Twitter


What were the most buzzed about Grammy moments from last night?

To figure it out, Whispr Group, a social media intelligence agency (Spotify is among its clients), looked at all publicly available Grammy tweets posted on February 10, 2013 – spanning nominees, performances, red carpet looks, memorable moments, hashtags, etc. – and created a very cool infographic to highlight the event’s winners and losers in the eyes of the Twitter crowd (click it below to zoom in).

Here are just a few of the infographic’s insights per the Whispr Group:

  • Tweets about this year’s Grammys increased +29% as compared to last year.
  • Disappointed Ed Sheeran fans caused him to be the most buzzed about nominee on Twitter, bringing in nearly 32% more tweets than Taylor Swift (the second most buzzed about nominee).
  • Although Justin Timberlake wasn’t nominated for an award, his show stopping retro performance received the highest positive feedback (89%), snagged him the most new followers on Twitter (+86K), and landed him one of the most buzzed about style icons on the red carpet.
  • Taylor Swift’s “One Direction Diss” may have caused a war between fans on Twitter, but she was still able to snag +76K new followers.
  • Adele’s dress landed her as one of the most buzzed about starlets at the Grammys, but unfortunately for all the wrong reasons, receiving only 55% positive sentiment.
  • Carrie Underwood’s anime dress was the most tweeted about style, pulling in 90% favorable discussions.
  • Rihanna & Chris Brown’s “snuggle” at the Grammys was the among the most controversial, and also most discussed Grammy moments with over 144K Tweets.



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