AOL just reported earnings. Revenues beat Wall Street expectations, thanks to strong ad network and search revenues. AOL’s core business, display advertising, did not grow.
spotlight
Brands that succeed fulfill a consumer’s search for meaning
Emmanuel Probst, VP of Media & Content at Kantar
This year again the advertising industry is expected to grow by almost 4% to $563 billion, according to GroupM’s forecast. Consumers are exposed to as many as 5,000 advertisements per day, yet can hardly remember one...