Microsoft Exec Tells ‘Story Behind the Story: Why We Sold Atlas to Facebook’


From Tom Phillips, senior director of communications, on the Microsoft Advertising blog:

You may have heard today that Microsoft announced its intent to sell the Atlas Advertiser Suite to Facebook.

Our reasons for wanting to sell Atlas are really pretty  simple: the time was right; the agreement allows us to focus more aggressively on the evolving vision we have our digital advertising business; it was mutually beneficial to both parties; and we feel that Facebook will afford the Atlas business and employees the greatest opportunity for continued growth.  Moreover, in no way does this announcement change or diminish our commitment to online advertising, in either display or search.

In terms of timing – why now?  Here’s my perspective.

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