Last Word on The Oscars: J. Law, Affleck, Grey Poupon Generate Most Award Night Social Buzz

Written on
Feb 26, 2013 
Mike Daly  |

We know who took home those golden statuettes, but only Jennifer Lawrence won both the Oscar and the hearts and minds of the online social crowd, according to this infographic produced by ShareThis.

The height of the night’s sharing activity came on Facebook (56%), followed by Twitter (30%). Socially speaking, the big winners were Lawrence and the film for which she was honored, “Silver Linings Playbook,” which edged out “Argo” for the social Best Picture nod. Hugh Jackman earned the most buzz of the Best Actor nominees, while Ben Affleck, who was conspicuously absent from the official list of  ”Best Director” Oscar contenders, was deemed far more shareworthy than actual winner Ang Lee.

Meanwhile, among brands and sponsors, Grey Poupon’s ad was the most mentioned spot among social sharers by a huge margin.

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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