Larissa’s Picks to Click: Is Your Ad Seen? Augmented Reality Sells, and Pepsi Harlem Shakes

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EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

Presidents’ Day? I wish I still had off from school for this “holiday.”

  • ClickZ examines display ads, showing on average 3 out of 10 ads are never seen rendered in-view and where they should be marketing.
  • Augmented Reality campaigns are all the rage for some major companies, allowing users to interact like never before (from Business Insider).
  • Digiday shows how the Pepsi brand jumped on the Harlem Shake bandwagon in their new commercial.
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