Don’t Be That Guy (or Bot)

Written on
Feb 18, 2013 
Mike Daly  |

We work in an electronic industry, and as such, one might think that email would be an appropriate form of communication. At least that’s the notion with which I decided today to reach out to some prospective new industry contacts and apprise them of available editorial opportunities at Adotas.

Imagine, then, my surprise at receiving an automated response email from one company instructing me to delete all contacts within its domain, while also spelling out the finer details of the CAN-SPAM Act.

And also, this tersely worded email from an allegedly real human being:

“Please remove us from your list. We did not subscribe to it.  I can’t find the unsubscribe link. Also, you wrote the word, ‘hell,’ not hello. You should have your spam emails proofed.”

Wow, a combination spam/grammar cop. How often does one encounter those?!?

Again, we work in an electronic industry. If you can’t tolerate an unsolicited email offering you FREE coverage of your business, there’s a cabin in the woods I’d like to sell you.

In other words: Lighten up, Kaczynski.

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

Reader Comments.

So, are you telling us that is fine to spam your email account with varying offers from pharma products to financial ones without your previous approval to receive such commercial messages?

IMHO, your approach to direct marketing is so 1980′s. Are you really aware of all the changes taking place in, at least, the last 10 years?

Posted by Greg | 8:58 pm on February 18, 2013.

I’m saying that not all unsolicited emails are created equal. This was not direct marketing … no commerce involved. It was about press coverage. The subject line was “Editorial opportunities with Adotas.”

To your other point, I get as much spam email as the next guy. I choose to not let it make me crazy. It’s pretty easy to tell the legit emails from tbe spam. I find that the Delete button is also a handy tool.

Lastly, if you know if some amazing new and more convenient way to communicate electronically, I’m sure our readers would love to know about it.

Posted by Mike Daly | 12:38 am on February 19, 2013.

Sorry, man, but unsolicited email is unsolicited email, no matter how kind or loving your intention. There are other ways to communicate electronically that are not intrusive, irritating, etc, or that reflect poorly on your organization, which your campaign does. For example, opt-in newletters, advertising, your website, SEO optimization, etc etc etc. In other words, other methods that do not make you look like a spammer. Please do reconsider your methods.

Posted by Simon | 7:05 am on February 19, 2013.

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