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Digitas Merges with LBi

Written on
Feb 5, 2013 
Author
Mike Daly  |

The Publicis Groupe is merging Digitas and LBi to create a leading digital agency global network (5,700 strong. 25+ countries). Luke Taylor (pictured), chief executive of LBi, has been named Global CEO of the newly formed DigitasLBi.

The Publicis Groupe acquired the Amsterdam-based LBi last September in a deal valued at more than $52 million.

According to a company spokesperson, Colin Kinsella continues to lead Digitas USA, and no changes planned for North America in the short term.

“What we now have with LBi is greater reach on the other side of the Atlantic and in Asia,” said the spokesperson via email. “LBi (2,000 staffers), whose concentration is primarily in Europe, brings a complementary technology suite to Digitas. Digitas brings to LBi a ‘big idea’ culture, anchored in data, CRM, and performance marketing as well as our own real-time newsroom, BrandLIVE. In other words, complementary geography, complementary skills/services. All in, this is great news. Scale. Reach. Platform Technology to help our clients grow and expand.”

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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