Brown Steps Down, Battell Steps Back In as Federated Media CEO

Inplace #2

Today Deanna Brown announced she is leaving her role as CEO of Federated Media Publishing (FMP). John Battelle will assume the duties of CEO in addition to his current role as Executive Chairman of the Board.

Battelle founded FMP in 2005 and is eager to lead the company as it embraces a rapidly evolving industry landscape. Brown is heavily invested in FMP and she will be working closely with Battelle throughout the month of March to ensure a seamless transition.

As the leader of FMP for the past three and a half years, Brown and team have successfully diversified FMP’s revenue streams, rolled out new product offerings and restructured core business processes. She and team were also responsible for growing FMP’s network which now outranks Yahoo!, AOL and Microsoft in audience reach according to comScore.

“I’m thrilled with the way that Federated Media Publishing is currently positioned and am tremendously excited to take on a more active role in the business,” said Battelle. “Our conversational marketing and programmatic offerings are now a standard for scores of Fortune 500 brands and I look forward to sharing our story firsthand with key advertising, publishing and industry partners.”

“FMP continues to lead the industry in both premium and programmatic opportunities for publishers and advertisers and I’m truly proud of what we’ve accomplished as a team over the past few years,” said Brown. “As for me, I’ll be announcing my next venture in a couple weeks, so stay tuned for that news.”

(EDITOR’S NOTE: Battelle expands on his return to the FMP helm in his blog.)