From the Shoutlet Blog:
Social customer data is among the most promising parts of the buzz surrounding Big Data. For today’s digital and social media marketer, few things are as exciting as getting great data that teaches them new insights about their customers. But making sense of this of this data can be a challenge. … With almost 80% of marketers planning to apply more social customer data to drive marketing campaigns in other channels in 2013, having a plan to use social data is becoming imperative for marketers.