Blogshare: The Importance of Leveraging Social Customer Data

Written on
Feb 5, 2013 
Adotas  |

From the Shoutlet Blog:

Social customer data is among the most promising parts of the buzz surrounding Big Data. For today’s digital and social media marketer, few things are as exciting as getting great data that teaches them new insights about their customers. But making sense of this of this data can be a challenge. … With almost 80% of marketers planning to apply more social customer data to drive marketing campaigns in other channels in 2013, having a plan to use social data is becoming imperative for marketers.

Read More ...

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , , , , , , and
Article Sponsor

More Features