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Crossing the Channel Part 3: Ad Viewability as the New Currency
As you may recall, in our first installment of Crossing the Channel, we examined the display ecosystem from a bird’s-eye ... more...

Latest News

• Google Now Auto-Converts Flash Ads to HTML5 on Mobile–THANKS! March 2nd 2015 Over half of time spent online is now spent on ...more »
• GSMA (Groupe Speciale Mobile Association) Sees Mobile Booming by 1 Billion New Subscribers March 2nd 2015 An additional one billion people will become mobile subscribers over ...more »
• Building on the Lessons Learned: Give Yourself a Head Start in Programmatic Mobile February 27th 2015 For years we’ve heard “this year is the year of ...more »
• Using Beacon Signals and Geofences to Maximize Mobile Ad Campaigns February 27th 2015 RevMob, a leading mobile ad platform for global publishers, developers ...more »
• Sizmek’s Picks: Ads of the Week for Feb. 23-27 February 27th 2015 How do you get the attention of a busy, on-the-go ...more »
• Emoji Stir E-Motions & Land InMoji Seed Funding February 26th 2015 Apple just released a series of multi-racial emoticons but Alpesh ...more »
• PureClick Secures Click Measurement Accreditation from the Media Rating Council February 26th 2015 PureClick has received click measurement accreditation for its IAB Valid ...more »

News Archive

Features

• GSMA (Groupe Speciale Mobile Association) Sees Mobile Booming by 1 Billion New Subscribers March 2nd 2015
• Sizmek’s Picks: Ads of the Week for Feb. 23-27 February 27th 2015
• Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent February 26th 2015
• Social Engagement: The New Ad Metric For Millennials February 25th 2015
• Crossing the Channel Part 3: Ad Viewability as the New Currency February 24th 2015

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• What will be the most important vertical in online advertising in 2015?

  • Mobile (53%, 284 Votes)
  • Programmatic (26%, 137 Votes)
  • Video (21%, 112 Votes)

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