ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?


The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society.  Over 150 attendees, including representatives from the IAB, American Express, Google, Sony Music, Starcom, Xaxis and Goldman Sachs, gathered to learn and ponder the question: In the age of data science, is there a place for intuition?

More photos and videos from the event can be found here.

Alexis Madrigal, Senior Editor, The Atlantic, delivering the opening keynote at ADS-CON.

Duncan Watts, Principal Researcher, Microsoft, discussing The Myth of Common Sense during his session at ADS-CON.

David Poor, Managing Director, Ondra Partners, left, and Tom Phillips, CEO, Media6Degrees, right.

David Edelman, Principal, McKinsey & Company, left, and Penry Price, President, Media6Degrees, right.

From left to right: Jeff Dow of Starcom MediaVest Group, Sinan Aral of NYU, Chris Stevens of Orbitz, and Claudia Perlich of Media6Degrees.

Vikram Somaya, GM, WeatherFX reciting Shakespeare and discussing the impact of weather on brands.

From left to right: Joanna O’Connell of Forrester Research, Ming Wu of Accuen, Michael Wexler of Citi, Paul Pellman of Adometry, Brian Dalessandro of Media6Degrees, and Eugene Becker of Xaxis.

Kamakshi Sivaramakrishnan, CEO, Drawbridge, discussing Mobile Marketing Beyond Geo during her session at ADS-CON.


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