ADOTAS POLL: Consumers Have the Least to Gain from Yahoo/Google Alliance

Written on
Feb 15, 2013 
Mike Daly  |

Last week, we asked our readers: “Who will benefit the most from Yahoo’s contextual ad alliance with Google?”

  • Google (31%)
  • Marketers (28%)
  • None of the above (28%)
  • Yahoo! (9%)
  • Consumers (3%)

This week’s poll question is one we posed in our recently featured story: “Is the move to mobile a race to the bottom for publishers?” We’ll post the results next week.



Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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