Adotas

Where media buyers start online







News

ADOTAS POLL: Consumers Have the Least to Gain from Yahoo/Google Alliance

Written on
Feb 15, 2013 
Author
Mike Daly  |
Share
ADOTAS POLL: Consumers Have the Least to Gain from Yahoo/Google Alliance

Last week, we asked our readers: “Who will benefit the most from Yahoo’s contextual ad alliance with Google?”

  • Google (31%)
  • Marketers (28%)
  • None of the above (28%)
  • Yahoo! (9%)
  • Consumers (3%)

This week’s poll question is one we posed in our recently featured story: “Is the move to mobile a race to the bottom for publishers?” We’ll post the results next week.

 

 





Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , , , and
Article Sponsor

More News



Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Reader Favorites

Classifieds

Recent Comments


Adotas Partnership





Click