AddThis Adds Its Own Pre-Oscar Data
Although the Academy cast their final ballots earlier this week, AddThis has revealed this year’s winners as chosen by the American public.
AddThis, a leading data, distribution and decisioning company, makes easy-to-use consumer engagement tools and services across 14 million websites, and its platform can extract data around what’s buzzing in the socialsphere from more than 1.3 billion users a month.
To predict this year’s winners in the top three categories, AddThis measured social mention velocity from January 10-20, analyzed momentum over the last seven days as buzz builds up to the Oscars and gauged the sentiment of content being socially engaged.
Here are AddThis’ predictions:
- Best Actor: Bradley Cooper.
- Best Actress: Jennifer Lawrence
- Best Picture: “Lincoln” (barely edging out “Argo”).
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