AdAge: Facebook To Partner with Top Firms To Sync Behavioral Shopping Data

0
657

Via Advertising Age:

Facebook is partnering with data giants including Epsilon, Acxiom and Datalogix to allow retailers to match their own data gathered through shopper loyalty programs to individual Facebook profiles, much like they’ve done previously with marketers’ customer data from their CRM databases.

LEAVE A REPLY

Please enter your comment!
Please enter your name here