Adotas

Where media buyers start online







News

AdAge: Facebook To Partner with Top Firms To Sync Behavioral Shopping Data

Written on
Feb 25, 2013 
Author
Adotas  |
Share
AdAge: Facebook To Partner with Top Firms To Sync Behavioral Shopping Data

Via Advertising Age:

Facebook is partnering with data giants including Epsilon, Acxiom and Datalogix to allow retailers to match their own data gathered through shopper loyalty programs to individual Facebook profiles, much like they’ve done previously with marketers’ customer data from their CRM databases.

Read More ...





Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , , , and
Article Sponsor

More News



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click