totallyher Hires Ex-eHarmony Product Expert Rebecca Schmitt as VP/GM


LOS ANGELES (January 15, 2013) – totallyher (, Evolve Media Corp.’s women’s lifestyle publishing group, announced Rebecca Schmitt (pictured) as the newly-appointed Vice President and General Manager. Based in Los Angeles, Rebecca will be responsible for the vision, growth and P&L of totallyher’s owned and operated sites and partner properties.

Rebecca joins totallyher with eleven years of product experience from various digital companies, including In her four year tenure at eHarmony, she oversaw the P&L for new businesses, such as,, and During her time with LoveIt, Rebecca led engineering and product efforts, as Vice President of Product Development. Prior to that, she served as Vice President of Product at Move, Inc., the leader in online real estate and operator of

Earlier in her career, Rebecca gained twelve years of engineering experience at Hewlett-Packard, where she managed engineering and technology for the company’s customer care center and marketing operations.

“Rebecca’s track record speaks volumes—during her past tenure she catapulted eHarmony Weddings to the number two wedding network on the web. Needless to say, the totallyher team is both excited and confident to start the New Year with Rebecca at the helm,” said Mike Dodge, Chief Operating Officer of Evolve Media Corp. “Her expertise will only strengthen our rapidly-growing websites and one-of-a-kind marketing platforms.”

“totallyher had a banner year in 2012, working with some of the largest brands in the industry and producing award-winning content,” said Schmitt. “I’m thrilled to lead the team to continued success with cutting-edge products, engaging advertising programs, and the premium content that is the cornerstone of the totallyher model.”

About totallyher

totallyher (, is a leading digital media, marketing and sales organization dedicated to women and their families. totallyher publishes a portfolio of award-winning women’s, youth, and family properties that include,, and In 2012, won an OMMA Award for Best Fashion/Beauty Site, while was nominated by The Webby Awards for Best Parenting Site. With 31 million unique visitors (ComScore, November 2012), totallyher’s massive scale, vast knowledge and proprietary technologies enable brands to not only reach women, but engage and interact with them. totallyher is owned and operated by Evolve Media Corp., an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients.


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