Tech-Deficient Companies Are Buying Their Way Into the Post-iPhone World

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So far, 2012 has seen two major acquisitions in the tech space.

Avis bought Zipcar for $500 million. Then, yesterday, Athena Healthcare bought iPhone app maker Epocrates for $300 million.

GigaOm founder Om Malik points out that Avis and Athena are a new kind of a startup buyer – “big non-technology companies” that “need a new technology-centric way of thinking if they need to evolve their business models for the post iPhone world.”

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