Features

Super Bowl XLVII: Smartphones Trump Tablets

Written on
Jan 30, 2013 
Author
Adotas  |

Super Bowl XLVIIMobile ad network Mojiva recently released an infographic detailing the attitudes/behaviors of mobile users during the Super Bowl. Overall it seems that smartphones will remain king for social activities during this year’s game.

SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE!

Here are some of the key findings:

  • 9% of tablet owners plan to use their device during the game, while 56% of smartphone users intend to engage on theirs.
  • 45% say they use their smartphone during the game to post updates to their social networks, while 58% say they discuss the game through text, IM or email.
  • Texting (26%), Posting to social networks (21%) and Talking (20%) are the leading smartphone activities during the Super Bowl.
  • More than half (54%) of respondents say the Super Bowl has impact on how they feel about a brand.
  • At 59%, entertaining mobile ads takes the lead over more relevant (13%) or sponsorship (15%) ads that are displayed.





ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , , , , , , , , , , , , , , , and
Article Sponsor

More Features